COMPLETED

RCT-Consumer Perceptions of Cannabidiol (CBD) Health Claims

Study Overview

This clinical trial focuses on testing the efficacy of different digital interventions to promote re-engagement in cancer-related long-term follow-up care for adolescent and young adult (AYA) survivors of childhood cancer.

Description

Cannabidiol (CBD) cannot be marketed as having therapeutic benefits (without FDA's approval), be false or misleading to consumers, or convey the products are approved or endorsed by the FDA. In addition, CBD cannot be marketed as a food additive or dietary supplement since it is an active ingredient in an approved drug, Epidiolex. Despite this, CBD products have been illicitly advertised to consumers with these claims including unsubstantiated health claims that promote benefits including curing cancer and preventing Alzheimer's disease. These types of claims may be influencing consumers to use CBD. This study aims to examine the impact of CBD advertising with health claims on consumer purchase behavior.

Official Title

The Impact of Cannabidiol (CBD) Health Claims at Point-of-Sale on Consumer Perceptions and Behavior: Mini Mart Randomized Control Trial (RCT)

Quick Facts

Study Start:2025-01-08
Study Completion:2025-08-15
Study Type:Not specified
Phase:Not Applicable
Enrollment:Not specified
Status:COMPLETED

Study ID

NCT06800066

Participation Criteria

Researchers look for people who fit a certain description, called eligibility criteria. Some examples of these criteria are a person's general health condition or prior treatments.

Ages Eligible for Study:18 Years to 79 Years
Sexes Eligible for Study:ALL
Accepts Healthy Volunteers:Yes
Standard Ages:ADULT, OLDER_ADULT
Inclusion CriteriaExclusion Criteria
  1. * Age 18-79
  2. * U.S. Resident
  3. * Satisfies one of the following CBD use categories:
  4. 1. Current CBD users (past 30 day use)
  5. 2. Non current CBD users (use 12 Months ago or more) or susceptible never-user
  6. * Able to read and speak English
  7. * Able to complete a survey on a computer without help
  8. * Willing to complete a shopping task at Mini Mart
  1. * Non-English speakers
  2. * Younger than 18 years, or older than 79 years

Contacts and Locations

Principal Investigator

Kimberly Wagoner, DrPH, MPH
PRINCIPAL_INVESTIGATOR
Wake Forest University Health Sciences

Study Locations (Sites)

Wake Forest University Health Sciences
Winston-Salem, North Carolina, 27157
United States

Collaborators and Investigators

Sponsor: Wake Forest University Health Sciences

  • Kimberly Wagoner, DrPH, MPH, PRINCIPAL_INVESTIGATOR, Wake Forest University Health Sciences

Study Record Dates

These dates track the progress of study record and summary results submissions to ClinicalTrials.gov. Study records and reported results are reviewed by the National Library of Medicine (NLM) to make sure they meet specific quality control standards before being posted on the public website.

Study Registration Dates

Study Start Date2025-01-08
Study Completion Date2025-08-15

Study Record Updates

Study Start Date2025-01-08
Study Completion Date2025-08-15

Terms related to this study

Keywords Provided by Researchers

  • Cannabidiol (CBD)
  • Marketing
  • Behavior

Additional Relevant MeSH Terms

  • Prevention